Did you get any new clothes this New Year?
今年过年你有添新衣吗？
"It was a childhood thing to wear clothes for the New Year, now I feel no need to grow up."
“过年穿衣服那是小时候的事情，现在长大了感觉没必要了”
"Now I can buy new clothes any time I want to wear, not like before, only the Spring Festival."
“现在随时都能买新衣服穿，不像以前只有过年才有机会”
Many friends have lost the ritual sense of "adding new clothes and celebrating the New Year"
许多朋友失去了“添新衣，过新年”的仪式感
However, does the meaning of "new clothes for the New Year" stop at "new"?
然而，“过年穿新衣”的意义仅止于“新”吗？
"Wear new clothes for the New Year" first appeared in the Liang Dynasty of the Northern and Southern Dynasties
“过年穿新衣”一说最早出现在南北朝时期的梁朝
Related records "Old and young know the right clothes"
相关记载“长幼悉正衣冠”
Even rough old clothes should be neat and not the same as usual
即使粗布旧衣也要整洁，与平日不相同
In addition, add "clothes" homophony add "wings"
此外，添“衣”谐音添“翼”
It implies people's good wishes for the New Year
暗含着人们对新年的美好愿景
Today, in the modern society with great material satisfaction
时至今日，在物质得到极大满足的现代社会
"Adding clothes" is easy, but where does "new" come from?
“添衣”容易，但“新”从何来呢？
Isn't everyone wearing the same clothes as usual?
大家换来换去，穿的不还跟平时一样吗？
Hey ~ This year is a little different!
欸~今年有点不一样！
Look and see
且看
You are walking to Chang 'an
你风尘仆仆向長安走来
Above all tenderness
胜过所有温柔
Chinese jacket with jeans, bubble sleeve cheongsam, buckle leather folded hoodie, knitted sweater with horse skirt...
中式夹袄搭配牛仔裤、泡泡袖旗袍、盘扣皮衣叠穿帽衫、针织毛衫配马面裙……
Don't you see the streets of the city that never sleeps
君不见大唐不夜城的街头巷尾
It is not only the Tang and Hanfu that are surging in the crowds
涌动的人潮里不仅仅是唐装汉服的天下
The "new Chinese style" of different styles is flourishing
风格各异的“新中式”琳琅满目，风头正盛
Many young people are wearing "Chinese" elements to travel and go shopping
许多年轻人纷纷穿起“中式”元素出游、逛街
This year's CCTV Spring evening
今年央视总台春晚上
The Chinese traditional pattern creation show "Nian Jin" surprised four people
中国传统纹样创演秀《年锦》艳惊四座
Artists and more than a dozen Hanfu display
艺人刘涛、刘诗诗、李沁、关晓彤以及十余位汉服展示者
Wearing traditional Chinese dress
身着中华传统服饰
It interprets the simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty and the elegance of the Ming Dynasty
分别演绎了汉之古朴、唐之飘逸、宋之淡雅、明之端庄
The beauty of costumes and makeup of different dynasties conveys happy New Year wishes
不同朝代的服饰、妆造之美传递了喜庆安泰的新年祝福
In another show, "Up Spring Hill”
另一个节目《上春山》中
Three performers dressed in new Chinese menswear
白敬亭、魏大勋、魏晨三位艺人则穿上了新中式男装
Presented the bamboo elements, ink style
呈现了翠竹元素、水墨风格
Once again the interpretation of the new Chinese gentle jade gentleman style
再度诠释了温润如玉的新中式绅士风
Xi 'an branch venue is also opened the "Chinese Renaissance" curtain
西安分会场更是拉开了“中式文艺复兴”的大幕
Li Bai and people dressed in Chinese clothes drink and sing, drink happily
李白与穿着中式服装的人们对酒当歌、欢饮达旦
In the cross dimensional interaction between ancient and modern, the combination of virtual and real
在古今交错、虚实结合的跨次元交互里
It seems that the Tang Dynasty is reappearing
似大唐盛世重现
The ip of "Poetic Changan" continues to ferment
“诗意长安”的ip仍持续发酵
"New Chinese Style" costumes at the Spring Festival Gala
“新中式”服装在春晚的集体亮相
It shows that it has become a popular culture
带动了一波流行文化
The data shows:
数据显示：
Since January this year, the turnover of Hanfu products such as horse face skirts has increased by more than 300%, and during the Spring Festival, the turnover of Hanfu products has also increased by 325%.
今年1月以来，马面裙等汉服品类成交额同比增长已超300%，而在春节期间，汉服品类成交额也同比增长了325%。
There are 3,507 Hanfu related enterprises in China. In the past ten years, the annual registration number of Hanfu related enterprises fluctuated upward. In 2019, the number of registrations exceeded 1,000, a substantial increase of 163.8% year-on-year. From the perspective of regional distribution, Shaanxi Province has 253 Hanfu related enterprises, ranking among the top three in the country.
我国现存汉服相关企业3507家。近十年汉服相关企业年度注册数量波动上行，2019年注册量突破一千，同比大幅增加163.8%，从区域分布来看，陕西省有253家汉服相关企业，位列全国前三。
As one of the popular tourist cities in China
作为全国热门旅游城市之一
Xi 'an relies on rich historical and cultural resources to frequently "out of the circle"
西安依托丰富的历史文化资源频频“出圈”
At the same time, Xi 'an is the starting point of the ancient Silk Road
同时，西安作为古丝绸之路的起点
An important area for jointly building the Belt and Road Initiative
共建“一带一路”倡议的重要区域
Over the past ten years, hard work has yielded fruitful results
十年来，勤奋耕耘，结出累累硕果
Strong "attraction" plays a high-quality development melody in the new era
强劲“西引力”奏响了新时代高质量发展旋律
Created a "new Chang 'an" that is not inferior to the prosperous Tang Dynasty Chang 'an
打造出了不逊盛唐长安的“新长安”
Someone once said: "In any city, wearing Hanfu walking on the street is a bit out of place, except Xi 'an."
曾有人说：“在任何一个城市，穿着汉服走在大街上都有些格格不入，除了西安。”
Walk around "New Chang 'an" in "New Chinese Style"
身着“新中式”漫步“新长安”
The fit is directly filled
契合度直接拉满
Let you immerse in the new atmosphere of the ancient city
让你沉浸式体验古城新气象
Fashion is not just fashion and trend, fashion should also have the source and inheritance
时尚也不只是流行与趋势，时尚应还有源头和传承
A thousand years later
千年后的今天
"New Chinese Style" Appointment "New Chang 'an"
“新中式”赴约“新长安”
See and travel
且看且转
❤
Picture: VCG, CCTV