China Media Group cultural creation into the ancient capital, roar Qin opera.

总台文创进古都，声声吼秦腔。

Holding the "spring bowl" to see the Spring Festival Gala, bursts of lamb incense.

捧着“春碗”看春晚，阵阵羊肉香。

With the first Ruixue in Xi 'an in 2024, the warm-up activity of the Spring Festival Gala of the Central Radio and Television Group, "The Year of the Dragon Collection of the Cultural and Creative Station", came to the Datang City that never sleeps. The cultural and creative propaganda film of the General Station is played on the 13 large screens in the scenic area, creating a happy and festive atmosphere.

伴随着2024年西安的第一场瑞雪，中央广播电视总台春晚预热活动“总台文创龙年大集”来到了大唐不夜城。总台文创宣传片在景区的13块大屏循环播放，营造出吉庆欢乐的节日氛围。

Rich and colorful Taiwan cultural creation, and the Tang Dynasty never sleeps city classic "IP" linkage. The novel and interesting cultural collision and festive and lively game activities attracted many citizens and tourists to participate enthusiastically. See cultural creation, do games, Tang poetry, food, that is called a "beauty drop is very"!

丰富多彩的总台文创，与大唐不夜城经典“IP”联动。新奇有趣的文化碰撞、喜庆热闹的游戏活动，引来众多市民游客热情参与。看文创、做游戏、对唐诗、品美食，那叫一个“美滴很”！

"A person with a city on fire" "tumblers little sister", holding the dragon year "spring bowl" for tourists to send Shaanxi specialty persimmon. "Tumbler little sister" dressed in ancient clothes, yellow clothes and red dress, holding "spring bowl" in the right hand, holding Luo fan in the left hand, fluttering sleeves, black hair like clouds, beautiful smile, if strange Hong, let people seem to dream back to the Tang Dynasty. Tourists compete to get persimmon cake from the "spring bowl", bite in the mouth sweet as honey, meaning the Year of the dragon "persimmon Ruyi"!

“春碗”至，如意“柿柿”。“一个人带火一座城”的“不倒翁小姐姐”，手捧总台龙年“春碗”，为游客送上陕西特产柿饼。“不倒翁小姐姐”身着古装、黄衣红裙，右手捧“春碗”、左手持罗扇，衣袂飘飘、乌发如云、巧笑倩兮、翩若惊鸿，让人仿佛梦回唐朝。游客争相从“春碗”里领取柿饼，咬在嘴里香甜如蜜，寓意龙年“柿柿如意”！

Xi 'an is one of the branches of the Spring Festival Gala of the Year of the Dragon, and the ancient capital's Spring Festival this year is therefore more lively. Cultural and creative collection to Xi 'an, of course, to visit the class is busy preparing the staff. With "spring bowl" filled with lamb bubble, meat rotten soup thick, fragrant, prosperous, happy "sheep sheep"! In the staff dining area of the Spring Festival Gala branch venue, people who have been busy for a long time saw the steaming mutton bubble and received it with a smile. The cold, a bowl of lamb bread warm stomach and warm heart!

探班春晚分会场，羊肉泡馍滚烫烫。西安是总台龙年春晚分会场之一，古都今年的春节因此显得更加热闹。文创大集到了西安，当然要来探班正在忙碌筹备的工作人员。用“春碗”装满羊肉泡馍，肉烂汤浓、香气四溢、红红火火、喜气“羊羊”！在春晚分会场工作人员用餐区，忙碌了许久的人们看到热气腾腾的羊肉泡馍，纷纷笑着接到手中。天寒地冻，一碗羊肉泡馍暖胃又暖心！

Not only persimmon, not only mutton bubble. In the Tang Dynasty sleepless city people come and go along the street food shop, holding the "spring bowl", a variety of Shaanxi characteristics of food simply can not be filled: filled with retort, spread on the sweet maroon jujube paste, sweet honey; Put on the rolling pastry, the color is red, the taste is spicy, and it tastes strong and smooth; Put a bowl of hot BiangBiang noodles, sprinkle with Qin pepper noodles, hot oil and then pour up, fragrant!

不只有柿饼、不只有羊肉泡馍。在大唐不夜城人来人往的沿街美食店，捧上“春碗”，各种陕西特色美食根本盛不完：装上甑糕，抹上香甜的褐红色枣泥，甜甜蜜蜜；装上擀面皮，色泽红亮、滋味香辣，吃起来劲道光滑；装上一碗热腾腾的BiángBiáng面，撒上秦椒面，热油再往上一泼，喷香扑鼻！

Taiwan cultural and creative display opposite, is the popular performance "Tang secret box", two actors dressed in ancient costumes incarnation of "Tang grand examiner", with "Spring Festival Evening red lantern" Mike and visitors to the poem, big friends, children compete. Moving poems, wonderful confrontation, humorous words, so that the audience burst into bursts of applause and laughter.

手拿春晚麦克，对诗欢乐多多。总台文创展示对面，就是热门表演“盛唐密盒”，两位身着古装的演员化身“盛唐大考官”，用“春晚红灯笼”麦克与游客对诗，大朋友、小朋友争先抢答。动人的诗句、精彩的对决、幽默的话语，使得现场观众爆发出阵阵掌声和欢笑声。

In this land of profound culture, the "Spring Festival Evening Red Lantern" Mike not only listens to the classical poetry, but also the more lively and vivid Qin opera amplification. At the folk Festival stage, the Qin opera performers have not yet appeared, and the field is crowded with tourists. After the Qin opera actors came on stage, the music began to sing, a rhyme, word and sentence, let people listen to the whole body comfortable.

吼秦腔，品秦风。在这片积淀着深厚文化的土地上，“春晚红灯笼”麦克不只倾听经典古诗词，更为活泼生动的秦腔扩音。在民俗荟萃舞台，秦腔演员还未登场，场下就围满了游客。秦腔演员上台后，音乐声起演员开唱，一声一韵、一字一句，让人听了浑身舒畅。

When it comes to Qin opera, many people are most impressed by the thick roar! In fact, there are also many tender and soft singing passages in Qinqiang, which are deep feeling, soft and sweet. Listen to this! Qin opera performers are using the "Spring Festival Evening red Lantern" Mike to teach tourists: word by word, layer by layer, tourists friends can learn to sing loudly!

提起秦腔，不少人印象最深的是那浑厚的一声吼！其实秦腔里也有很多温情柔和的唱段，深情意浓、柔和甜润。快听！秦腔表演者正用“春晚红灯笼”麦克，为游客进行教学：一字一顿、层层递进，游客朋友们学得起劲儿、唱得响亮！

This time, more than 30 kinds of wonderful cultural and creative works were displayed on the "General Taiwan Cultural and Creative Year of the Dragon Collection". Not only the "spring bowl" of the Year of the Dragon, but also the warm and lovely dragon hat, the delicate and light helicopter building blocks, and the changeable broadcast car building blocks. "Spring Festival Evening Red Lantern" Mike and other outstanding works of Taiwan cultural and creative competition also appeared, so that people can feel the charm of Taiwan cultural and creative up close. Taiwan Cultural and creative helicopter building blocks "fly" to the Tang City, overlooking the gorgeous night scenery, directly attacking the cultural charm of the ancient capital of thousands of years.

大唐不夜，文创集结。本次“总台文创龙年大集”上，展示了三十多种精彩文创。不只有龙年“春碗”，还有暖和可爱的龙帽、精巧轻盈的直升机积木、造型多变的转播车积木。“春晚红灯笼”麦克等总台文创大赛优秀作品也一并亮相，让人们近距离感受总台文化创意的魅力。总台文创直升机积木“飞”到大唐不夜城，俯瞰绚烂夜景，直击千年古都的文化魅力。

Before the shop, the "Tang Poetry polite" activity was also carried out, and the beautiful dragon hat with "dopamine" color can be obtained on the ancient poems.

铺位前还开展了“唐诗有礼”活动，对出古诗就可获得“多巴胺”配色的漂亮龙帽。

Douyin anchor Datang Furong Garden Dongcang drum music and CMG observation mascot "drum drum" together play the ancient Xi 'an drum music. Traditional music and "drum" on the same stage, non heritage can also be lovely love.

抖音主播大唐芙蓉园东仓鼓乐与CMG观察吉祥物“鼓鼓”一起演奏古香古色的西安鼓乐。传统乐曲与“鼓鼓”同台，非遗也能可可爱爱。

At the event site, the mascot of "China TV News" Bao Bao became a shining "star", whether to see cultural creation or to play games, we should hug Bao Bao. Many tourists picked up the CMG observation postcard on the bunk, carefully appreciated the above pattern, and punched the card with the leopard seal as a souvenir, many people also deliberately took a few more, ready to go home to friends.

“豹豹”抱一抱，春晚要来到。在活动现场，《中国电视报》吉祥物豹豹成为闪亮的“明星”，无论来看文创还是来玩游戏，都要和豹豹抱一抱。很多游客拿起铺位上的CMG观察明信片，仔细欣赏上面的图案，并用豹豹印章打卡留念，不少人还特意多拿几张，准备回家送给朋友。

The visitors were full of expectations for the program at the Xi 'an branch venue of the Spring Festival Gala and took photos in front of the photo frame of the "Big Spring Festival Gala Season". The photo frame will pass the brand and blessings of the "big Spring Festival Gala season" to Xi 'an, which means "Spring is full of the earth, and the general platform is polite".

游客们对春晚西安分会场的节目充满期待，纷纷在“大春晚季”打卡相框前兴致勃勃地合影。打卡相框将“大春晚季”品牌与祝福传递到西安，寓意“春满大地，总台有礼”。

The night is not young, in Xi 'an Datang City, the crowds flow continuously, the light and shadow between the lively. Tourists flocked to Taiwan before the cultural creation. Even when the snow falls and the temperature drops, the enthusiasm of the people is not diminished. In the bustling Guanzhong land, the "Grand Cultural and creative Dragon Year gathering" makes the New Year flavor more and more strong, and also sends blessings to people's hearts.

夜未央，在西安大唐不夜城，人潮川流不息，光影交错之间热闹非凡。总台文创前游客络绎不绝。即使雪花飘落、气温降低，人们的热情也丝毫不减。在红火热闹的关中大地，“总台文创龙年大集”让年味越来越浓，也将祝福送到人们心中。